Social Media Platforms: Should you have an Account on All of Them?

“What platforms do I need to be posting on?” is one of the most common questions our team is asked by new and potential clients.

With a multitude of options to choose from, it can be intimidating to know where to start.

Should you be on Tik Tok, Twitter, Facebook, Instagram, LinkedIn and Pinterest? Just one? Or a combination of just a few?

Here’s a few questions we ask each client to help them narrow down what platforms may be the best fit:

1) Can you be an early adapter on the platform?

The knowledge and experience you can gain from being one of the first users on a platform is invaluable. It allows you to learn the algorithm, the trends and the users unlike anyone else.

Think of influencers and brands who blew up on Tik Tok in the early stages of the app. A lot of them were there from the beginning– testing new content, trying new trends and being consistent with their content.

If you have the time, energy, effort and resources to create quality content on a platform, jump on it! (Which brings us to our next point…)

2) Do you have the time and resources to create quality content?

If you're already experiencing burnout and a lack of time to create content for the platforms you're on, you're likely not going to be able to create quality content for new platforms.

Only create accounts and post content on platforms you're going to prioritize with consistency and quality.

Don’t spread yourself or your team too thin by trying to be everywhere at once (or using content across platforms where it doesn’t perform well). It won’t do anything positive for your brand– in fact, it will cheapen your efforts on other platforms.

3) Is your target audience on that platform?

LinkedIn isn't for everyone, just like Tik Tok isn't for everyone.

If your target audience isn't seeking out content on a platform, you probably don't need to spend time creating content there.

For example, we work with a fine art wedding photographer here in Houston. Her target audience of brides is largely seeking high quality wedding vendors from Instagram. We aren't spending time creating content on Twitter or LinkedIn for her business because no bride is seeking vendors on those platforms.

Later on, we'd love to add Tik Tok to her list of platforms because the age group of her target demographic is largely on Tik Tok as well!

4) Will this platform's features allow you to scale?

Looking for brand awareness? Tik Tok possesses an ever growing audience, an impeccable algorithm, and lots of potential for virality.

Looking for direct sales on a platform? Instagram makes shopping quick and easy for the seller and the consumer.

Looking to start a conversation within your industry? LinkedIn will easily connect you to others in your field.

Don't just choose platforms for your content at random, think about the purpose and the feature of each platform and ensure it aligns with your goals.

Not all platforms will provide similar results! Before you begin posting anywhere, make sure it will provide you with the ideal results for your efforts.